transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is...
Guardat en:
Autor principal: | Villegas Garza, Anabel Sofía |
---|---|
Format: | Online |
Idioma: | spa |
Publicat: |
Universidad Autónoma de Tamaulipas
2021
|
Accés en línia: | https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70 |
Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Ítems similars
-
Analysis of implemented mentoring program for undergraduate students in marketing
per: Gómez-Sánchez, David, et al.
Publicat: (2011) -
Foreign businessmen, commerce and petroleum in Tampico and the Huasteca (1890-1930)
per: Hernández Elizondo, Roberto
Publicat: (2018) -
Entrepreneurial characteristics in university students who are about to complete their degree in the faculty of commerce and administration of tampico
per: Ochoa Hernández, Magda Lizet, et al.
Publicat: (2015) -
Development of a scale of intention to use mobile commerce and its validation through confirmatory composite analysis
per: Sánchez-Sánchez, Marina Isabel, et al.
Publicat: (2023) -
Effects of brand value on consumer behavior in the mobile phone market
per: Gómez Sánchez, David, et al.
Publicat: (2019)