transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19

The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is...

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Bibliographic Details
Main Author: Villegas Garza, Anabel Sofía
Format: Online
Language:spa
Published: Universidad Autónoma de Tamaulipas 2021
Online Access:https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70
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