Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

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Những tác giả chính:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Định dạng:	Online
Ngôn ngữ:	spa
Được phát hành:	ACACIA A.C. 2019
Truy cập trực tuyến:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
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