Effects of brand value on consumer behavior in the mobile phone market
The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
ACACIA A.C.
2019
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| Online Access: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171 |
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