Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

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Detaylı Bibliyografya
Asıl Yazarlar:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	ACACIA A.C. 2019
Online Erişim:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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