Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

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Bibliografski detalji
Glavni autori:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Format:	Online
Jezik:	spa
Izdano:	ACACIA A.C. 2019
Online pristup:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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