Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
स्वरूप:	Online
भाषा:	spa
प्रकाशित:	ACACIA A.C. 2019
ऑनलाइन पहुंच:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
द्वारा: Treviño Benavides, Teresa, और अन्य
प्रकाशित: (2022)

Marketing actions that contribute to the brand positioning of private universities in Puebla
द्वारा: Guerra Peralta, Alfonso Oswaldo, और अन्य
प्रकाशित: (2024)

Scale for measuring responsible consumption behavior among Spanish-speaking consumers
द्वारा: Amezcua, Bernardo, और अन्य
प्रकाशित: (2019)

Nivel de conocimientos de los estudiantes de la UAM Zona Media de la UASLP sobre el tema de la calidad
द्वारा: González-Ortiz, Jorge Horacio, और अन्य
प्रकाशित: (2018)

Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
द्वारा: Bucio Gutiérrez , Daniel, और अन्य
प्रकाशित: (2023)

Quality service schemes (QOS) for mobile cellphones communication networks
द्वारा: Méndez, Aldo, और अन्य
प्रकाशित: (2007)

Analysis of implemented mentoring program for undergraduate students in marketing
द्वारा: Gómez-Sánchez, David, और अन्य
प्रकाशित: (2011)

The ethnocentrism and perceived risk of mexican consumer
द्वारा: Jiménez-Torres, Nadia Huitzilin, और अन्य
प्रकाशित: (2012)

Effect of high hydrostatic pressure on post harvest behavior of 'manila' (Mangifera indica) at physiological maturity
द्वारा: Vargas-Ortiz, Manuel A., और अन्य
प्रकाशित: (2013)

Valor de marca en el mercado de automóviles en la ciudad de Rioverde, S.L.P.
द्वारा: Gómez-Sánchez1, David, और अन्य
प्रकाशित: (2018)

Model for the reinforcement of learning with mobile devices
द्वारा: Cantú-Cervantes, Daniel, और अन्य
प्रकाशित: (2019)

Effect of high hydrostatic pressure on post harvest behavior of ‘manila’ (Mangifera indica) at physiological maturity
प्रकाशित: (2017)

International academic mobility in the perception of students of English
द्वारा: Carranza de Mendoza, Martha Patricia
प्रकाशित: (2018)

Self-realization of the employees of the mayor of Rioverde, San Luis Potosi, Mexico
द्वारा: Gómez-Sánchez, David, और अन्य
प्रकाशित: (2012)

Development and characterization of candies using ingredients with nutritional value
द्वारा: Pérez-Cabrera, Laura Eugenia, और अन्य
प्रकाशित: (2012)

Development of a scale of intention to use mobile commerce and its validation through confirmatory composite analysis
द्वारा: Sánchez-Sánchez, Marina Isabel, और अन्य
प्रकाशित: (2023)

(In) sensitivity to some or other contingencies in the framework of behavior governed by rules
द्वारा: Gómez Becerra, Inmaculada, और अन्य
प्रकाशित: (2018)

You love it, i love it, too: a social network analysis approach to brand love
द्वारा: Treviño, Teresa, और अन्य
प्रकाशित: (2018)

Competence and performance of graduates from public accounting Unidad Academica Multidisciplinaria Zona Media of the Universidad Autonoma de San Luis Potosi, Mexico
द्वारा: López-Gama, Héctor, और अन्य
प्रकाशित: (2011)

Education and social mobility in a group of retirees of the Federal Commission of Electricity
द्वारा: Navarro Leal, Marco Aurelio, और अन्य
प्रकाशित: (2019)

Mexican ethnic economy: social mobility factor and economic improvement for their employees?
द्वारा: Peraza-Noriega, Brianda Elena, और अन्य
प्रकाशित: (2015)

The behavior of science
द्वारा: Mendoza De Los Santos, Oscar Eliezer
प्रकाशित: (2015)

Discovering the value of tamaulipecans magueys
द्वारा: Treviño-Carreón, Jacinto, और अन्य
प्रकाशित: (2011)

Basic characteristics and utility of the meta-analysis in behavioral sciences
द्वारा: Carro Pérez, Ennio Héctor
प्रकाशित: (2013)

transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
द्वारा: Villegas Garza, Anabel Sofía
प्रकाशित: (2021)

Behavior of noni (Morinda citrifolia l.)at different temperatures of postharvest storage
द्वारा: López-Vázquez, Tito, और अन्य
प्रकाशित: (2013)

Productive behavior in fed lamb with fresh orange pulp and buffel grass, as fiber sources
द्वारा: Cienfuegos-Rivas, Eugenia Guadalupe, और अन्य
प्रकाशित: (2010)

Marketing of services and guest satisfaction in the hotel industry. Literature review
द्वारा: Monroy-Ceseña, Mauro Alejandro, और अन्य
प्रकाशित: (2024)

Methodological Process Named Risk-Adjusted Net Present Value (RANPV), for the Financial Evaluation of Investment Projects
द्वारा: Guigui-Gámez, René, और अन्य
प्रकाशित: (2022)

Is the misalignment of the Phillips curve really a COVID-19 problem? An economic analysis of the expectations of suppliers and consumers for 2021 in Mexico
द्वारा: Andrade Rosas, Luis Antonio, और अन्य
प्रकाशित: (2022)

Entrepreneurship. Challenge of higher education in the face of the global and flexible labor market
द्वारा: Lladó Lárraga, Dora María, और अन्य
प्रकाशित: (2023)

Risk behavior when driving a car in the urban areas of southern Tamaulipas and Mexico City
द्वारा: Carro-Pérez, Ennio Héctor, और अन्य
प्रकाशित: (2019)

Antioxidant effect of bee honey on rabbit meat stored under refrigeration
द्वारा: López-Velasco, Daniel Salvador, और अन्य
प्रकाशित: (2021)

Productive behavior of a flock of backyard domestic turkey (Meleagris gallopavo) raised in totally confined conditions
द्वारा: López-Zavala, Rigoberto, और अन्य
प्रकाशित: (2009)

The contingent effect of entrepreneurial orientation on small business performance inhostile environments
द्वारा: Mendoza-Ramírez, Luis, और अन्य
प्रकाशित: (2018)

Exploring the effects of acquired specific competencies on the satisfaction of international trade and customs university students
द्वारा: Rangel-Lyne, Lucirene, और अन्य
प्रकाशित: (2022)

Behavior of appetite-satiety and nutritional status in infants under 6 months of age
द्वारा: Martínez-Aguilera, Perla, और अन्य
प्रकाशित: (2018)

Methodology to obtain the scale of human values from Smart User Models
द्वारा: Guzmán-Obando, Javier
प्रकाशित: (2009)

PERSONAL VALUES AND ORGANIZATIONAL COMMITMENT: MORE THAN A SIMPLE RELATIONSHIP
द्वारा: Osorio Jaramillo, Liliana Del Rocío, और अन्य
प्रकाशित: (2016)

The influence of identity development in the commission of antisocial behaviors in adolescents
द्वारा: Cuevas-Sisniega, Patricia, और अन्य
प्रकाशित: (2009)

Cannot write session to /tmp/vufind_sessions/sess_2ehls250c4d9bdic35ibg8kjl3