Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Formáid:	Online
Teanga:	spa
Foilsithe / Cruthaithe:	ACACIA A.C. 2019
Rochtain ar líne:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
de réir: Treviño Benavides, Teresa, et al.
Foilsithe / Cruthaithe: (2022)

Marketing actions that contribute to the brand positioning of private universities in Puebla
de réir: Guerra Peralta, Alfonso Oswaldo, et al.
Foilsithe / Cruthaithe: (2024)

Scale for measuring responsible consumption behavior among Spanish-speaking consumers
de réir: Amezcua, Bernardo, et al.
Foilsithe / Cruthaithe: (2019)

Nivel de conocimientos de los estudiantes de la UAM Zona Media de la UASLP sobre el tema de la calidad
de réir: González-Ortiz, Jorge Horacio, et al.
Foilsithe / Cruthaithe: (2018)

Typology of Green Consumers in Mexico: A Psychographic Profile of Green Consumer
de réir: Bucio Gutiérrez , Daniel, et al.
Foilsithe / Cruthaithe: (2023)

Quality service schemes (QOS) for mobile cellphones communication networks
de réir: Méndez, Aldo, et al.
Foilsithe / Cruthaithe: (2007)

Analysis of implemented mentoring program for undergraduate students in marketing
de réir: Gómez-Sánchez, David, et al.
Foilsithe / Cruthaithe: (2011)

The ethnocentrism and perceived risk of mexican consumer
de réir: Jiménez-Torres, Nadia Huitzilin, et al.
Foilsithe / Cruthaithe: (2012)

Effect of high hydrostatic pressure on post harvest behavior of 'manila' (Mangifera indica) at physiological maturity
de réir: Vargas-Ortiz, Manuel A., et al.
Foilsithe / Cruthaithe: (2013)

Valor de marca en el mercado de automóviles en la ciudad de Rioverde, S.L.P.
de réir: Gómez-Sánchez1, David, et al.
Foilsithe / Cruthaithe: (2018)

Model for the reinforcement of learning with mobile devices
de réir: Cantú-Cervantes, Daniel, et al.
Foilsithe / Cruthaithe: (2019)

Effect of high hydrostatic pressure on post harvest behavior of ‘manila’ (Mangifera indica) at physiological maturity
Foilsithe / Cruthaithe: (2017)

International academic mobility in the perception of students of English
de réir: Carranza de Mendoza, Martha Patricia
Foilsithe / Cruthaithe: (2018)

Self-realization of the employees of the mayor of Rioverde, San Luis Potosi, Mexico
de réir: Gómez-Sánchez, David, et al.
Foilsithe / Cruthaithe: (2012)

Development and characterization of candies using ingredients with nutritional value
de réir: Pérez-Cabrera, Laura Eugenia, et al.
Foilsithe / Cruthaithe: (2012)

Development of a scale of intention to use mobile commerce and its validation through confirmatory composite analysis
de réir: Sánchez-Sánchez, Marina Isabel, et al.
Foilsithe / Cruthaithe: (2023)

(In) sensitivity to some or other contingencies in the framework of behavior governed by rules
de réir: Gómez Becerra, Inmaculada, et al.
Foilsithe / Cruthaithe: (2018)

You love it, i love it, too: a social network analysis approach to brand love
de réir: Treviño, Teresa, et al.
Foilsithe / Cruthaithe: (2018)

Competence and performance of graduates from public accounting Unidad Academica Multidisciplinaria Zona Media of the Universidad Autonoma de San Luis Potosi, Mexico
de réir: López-Gama, Héctor, et al.
Foilsithe / Cruthaithe: (2011)

Education and social mobility in a group of retirees of the Federal Commission of Electricity
de réir: Navarro Leal, Marco Aurelio, et al.
Foilsithe / Cruthaithe: (2019)

Mexican ethnic economy: social mobility factor and economic improvement for their employees?
de réir: Peraza-Noriega, Brianda Elena, et al.
Foilsithe / Cruthaithe: (2015)

The behavior of science
de réir: Mendoza De Los Santos, Oscar Eliezer
Foilsithe / Cruthaithe: (2015)

Discovering the value of tamaulipecans magueys
de réir: Treviño-Carreón, Jacinto, et al.
Foilsithe / Cruthaithe: (2011)

Basic characteristics and utility of the meta-analysis in behavioral sciences
de réir: Carro Pérez, Ennio Héctor
Foilsithe / Cruthaithe: (2013)

transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
de réir: Villegas Garza, Anabel Sofía
Foilsithe / Cruthaithe: (2021)

Behavior of noni (Morinda citrifolia l.)at different temperatures of postharvest storage
de réir: López-Vázquez, Tito, et al.
Foilsithe / Cruthaithe: (2013)

Productive behavior in fed lamb with fresh orange pulp and buffel grass, as fiber sources
de réir: Cienfuegos-Rivas, Eugenia Guadalupe, et al.
Foilsithe / Cruthaithe: (2010)

Marketing of services and guest satisfaction in the hotel industry. Literature review
de réir: Monroy-Ceseña, Mauro Alejandro, et al.
Foilsithe / Cruthaithe: (2024)

Methodological Process Named Risk-Adjusted Net Present Value (RANPV), for the Financial Evaluation of Investment Projects
de réir: Guigui-Gámez, René, et al.
Foilsithe / Cruthaithe: (2022)

Is the misalignment of the Phillips curve really a COVID-19 problem? An economic analysis of the expectations of suppliers and consumers for 2021 in Mexico
de réir: Andrade Rosas, Luis Antonio, et al.
Foilsithe / Cruthaithe: (2022)

Entrepreneurship. Challenge of higher education in the face of the global and flexible labor market
de réir: Lladó Lárraga, Dora María, et al.
Foilsithe / Cruthaithe: (2023)

Risk behavior when driving a car in the urban areas of southern Tamaulipas and Mexico City
de réir: Carro-Pérez, Ennio Héctor, et al.
Foilsithe / Cruthaithe: (2019)

Antioxidant effect of bee honey on rabbit meat stored under refrigeration
de réir: López-Velasco, Daniel Salvador, et al.
Foilsithe / Cruthaithe: (2021)

Productive behavior of a flock of backyard domestic turkey (Meleagris gallopavo) raised in totally confined conditions
de réir: López-Zavala, Rigoberto, et al.
Foilsithe / Cruthaithe: (2009)

The contingent effect of entrepreneurial orientation on small business performance inhostile environments
de réir: Mendoza-Ramírez, Luis, et al.
Foilsithe / Cruthaithe: (2018)

Exploring the effects of acquired specific competencies on the satisfaction of international trade and customs university students
de réir: Rangel-Lyne, Lucirene, et al.
Foilsithe / Cruthaithe: (2022)

Behavior of appetite-satiety and nutritional status in infants under 6 months of age
de réir: Martínez-Aguilera, Perla, et al.
Foilsithe / Cruthaithe: (2018)

Methodology to obtain the scale of human values from Smart User Models
de réir: Guzmán-Obando, Javier
Foilsithe / Cruthaithe: (2009)

PERSONAL VALUES AND ORGANIZATIONAL COMMITMENT: MORE THAN A SIMPLE RELATIONSHIP
de réir: Osorio Jaramillo, Liliana Del Rocío, et al.
Foilsithe / Cruthaithe: (2016)

The influence of identity development in the commission of antisocial behaviors in adolescents
de réir: Cuevas-Sisniega, Patricia, et al.
Foilsithe / Cruthaithe: (2009)

Cannot write session to /tmp/vufind_sessions/sess_qig7jttbsrjn09kkt1p3fc2a23