Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19
Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Online |
| Idioma: | spa |
| Publicat: |
Universidad Autónoma de Tamaulipas
2022
|
| Accés en línia: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603 |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
