Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Herrera-Rodríguez, Mauricio, Gutiérrez-Ortiz, Manuel Eduardo, Torres-Fernández, Cristóbal
Fformat: Online
Iaith:spa
Cyhoeddwyd: Universidad Autónoma de Tamaulipas 2022
Mynediad Ar-lein:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!