Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19
Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
Universidad Autónoma de Tamaulipas
2022
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| Online Access: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603 |
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