Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...

Descrizione completa

Salvato in:

Dettagli Bibliografici
Autori principali:	Herrera-Rodríguez, Mauricio, Gutiérrez-Ortiz, Manuel Eduardo, Torres-Fernández, Cristóbal
Natura:	Online
Lingua:	spa
Pubblicazione:	Universidad Autónoma de Tamaulipas 2022
Accesso online:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne! !

Documenti analoghi

Impacto de la publicidad tradicional y digital en la resiliencia de las mipymes del sur de Tamaulipas durante COVID-19
di: MAURICIO HERRERA RODRIGUEZ, et al.
Pubblicazione: (2022)

Posttraumatic growth, resilience, optimism and gratitude among bereaved and non-bereaved during the COVID-19 pandemic
di: Quezada Berumen, Lucía
Pubblicazione: (2023)

Impact of telecommuting on women from Ciudad Victoria during the COVID-19 pandemic
di: Alvarado González, Graciela Alexia, et al.
Pubblicazione: (2022)

Food regulation and COVID-19 as obstacles to the internationalization of MSMEs of Tamaulipas
di: Mendoza Flores, José Esteban, et al.
Pubblicazione: (2022)

Human capital factors that impact social capital: A study of hotels in southern Tamaulipas
di: Herrera-Rodríguez, Mauricio, et al.
Pubblicazione: (2020)

Access and use of digital technologies during the COVID-19 pandemic: experience of primary school students with disabilities
di: Lemus-Pool, María Consuelo, et al.
Pubblicazione: (2024)

Digitization of MSMEs: case study Guanajuato-Jalisco
di: Tiburcio-Sánchez, María de Lourdes, et al.
Pubblicazione: (2023)

Innovation, financing, and business management, factors that determine the resilience of MSMEs. An explanatory model with structural equations
di: Molina-Sánchez, Rubén, et al.
Pubblicazione: (2023)

Mental Health in Students during COVID-19 Contingency
di: Pérez Pedraza, Bárbara de los Angeles, et al.
Pubblicazione: (2023)

Youth and digital technologies. Diagnosis of the use and appropriation of digital platforms in the conurbation area of southern Tamaulipas
di: Lemus-Pool, María Consuelo, et al.
Pubblicazione: (2020)

Entrepreneurship and its impacts on the economy due to the Covid-19 pandemic
di: Hu Chan, Gidalti Abihail, et al.
Pubblicazione: (2021)

Difficulties in female mothers of school-aged children during COVID-19 confinement
di: Quintero-Hernández, Yazmín Alejandra, et al.
Pubblicazione: (2022)

The impact of Covid-19 in youth working conditions in Nuevo Leon, Mexico
di: Aguayo-Téllez, Ernesto, et al.
Pubblicazione: (2022)

From face-to-face to virtual education: effects on female university students in the state of Tamaulipas during COVID-19
di: Guzmán Acuña, Josefina, et al.
Pubblicazione: (2023)

transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
di: Villegas Garza, Anabel Sofía
Pubblicazione: (2021)

Social norms, advertising and food consumption in schoolchildren: modeling using fuzzy logic
di: Pérez-Pedraza, Bárbara de los Ángeles, et al.
Pubblicazione: (2024)

Subsoil zoning in southern Tamaulipas
di: Rolón-Aguilar, Julio César, et al.
Pubblicazione: (2024)

The economic effects of COVID-19 in Mexico. An input-output approach
di: Albornoz Mendoza, Lilian, et al.
Pubblicazione: (2022)

Totonac Communities of San Felipe Tepatlán, Altica and San Mateo Tlacotepec in the context of Convention 169 of the ILO
di: López-Rivas, Javier Hugo
Pubblicazione: (2023)

Communication and the new normality. What the COVID-19 unmasked
di: Argüelles Gómez, María Margarita
Pubblicazione: (2021)

Dynamics of vulnerability and COVID-19 health crisis management in Cuba
di: Rodríguez-Brito, Anidelys, et al.
Pubblicazione: (2022)

Analysis of anxiety generated and work at home in times of COVID-19
di: Madero Gómez, Sergio, et al.
Pubblicazione: (2022)

Tax strategies’ intention of use in family-owned business in southern Tamaulipas, Mexico
di: Paz-Pérez, Daniel Eduardo
Pubblicazione: (2023)

Interventions on resilience and family role at psychosocial risk on children and adolescents in Latin America
di: Pérez Hernández, Elizabeth Aurora, et al.
Pubblicazione: (2021)

Adaptation and Validation of a School Resilience Scale in a Colombian Adolescent Population
di: Obando Guerrero, Lina María, et al.
Pubblicazione: (2023)

Digital competences
di: Castro López, José Refugio, et al.
Pubblicazione: (2019)

Is it possible to handle the COVID-19 crisis in Mexico with the current monetary and fiscal policies?
di: Vázquez Muñoz, Juan Alberto, et al.
Pubblicazione: (2022)

Desarrollo del pensamiento crítico en modalidad virtual por COVID-19
di: LOZANO-CASTILLO, DHENÍ, et al.
Pubblicazione: (2023)

Risk behavior when driving a car in the urban areas of southern Tamaulipas and Mexico City
di: Carro-Pérez, Ennio Héctor, et al.
Pubblicazione: (2019)

Characteristics and risk factors of COVID-19 mortality in Tamaulipas, one year after the pandemic
di: Juárez-Rendón, Karina Janett, et al.
Pubblicazione: (2022)

Increase in inequality in Mexico in the context of COVID 19. Case of San Miguel Coatlán, Oaxaca
di: Sánchez Juárez, Gladys Karina, et al.
Pubblicazione: (2022)

Transformational and Transactional Leadership in the teacher: from the perspective of university students in the COVID-19 pandemic
di: Casique Guerrero, Alicia, et al.
Pubblicazione: (2023)

Hospital infrastructure and medical staff of the public health system in Mexico in face of COVID-19 pandemic
di: Olivera-Martínez, Grissel, et al.
Pubblicazione: (2022)

Effects of COVID-19 on the economic activity of Quintana Roo: a perspective from comparative advantage
di: Sánchez León, Sarahí
Pubblicazione: (2022)

Employment, production and manufacturing wages in Mexico in the face of the COVID-19 pandemic. A spatial VAR análisis
di: Andrés-Rosales, Roldán, et al.
Pubblicazione: (2022)

Capital Structure Management in the economic crisis of COVID-19: the case of non-financial companies included in the CPI
di: Alarcón-Osuna, Moisés Alejandro, et al.
Pubblicazione: (2023)

Burnout syndrome in nursing care in time of the COVID-19: a cross-sectional study at Yucatán, México
di: Pool Baas , Cilvia Guadalupe, et al.
Pubblicazione: (2022)

Resilience as a tool to achieve business competitiveness: Case Cafés Paraíso S.P.R. de R.L.
di: Castillo Martínez, Susana Isabel, et al.
Pubblicazione: (2019)

Assessment of digital skills proficiency in the training process of bachelor's degree students: perception of academics in the education area at UAT.
di: Ruiz Olivares, Noel, et al.
Pubblicazione: (2023)

Efectos del confinamiento por COVID-19 sobre los integrantes del proceso de enseñanza-aprendizaje
di: Solovieva, Yulia, et al.
Pubblicazione: (2022)

Cannot write session to /tmp/vufind_sessions/sess_bt252brimomuo1d2p095un4j4v