Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19
Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...
Guardado en:
| Autores principales: | , , |
|---|---|
| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Universidad Autónoma de Tamaulipas
2022
|
| Acceso en línea: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
