The franchise in Latin America: Status and trends

The work has an innovative and accessible content for the understanding of franchising as an option for entrepreneurs, through the characteristics and experiences of the operation of this important distribution system, internationally recognized as a good business option and in this case its applica...

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Detalles Bibliográficos
Autores principales: Ayup Gónzalez, Jannett; Universidad Autónoma de Tamaulipas, Cavazos Arroyo, Judith; Universidad Autónoma de Tamaulipas
Formato: Online
Publicado: Libros UAT 2019
Acceso en línea:https://libros.uat.edu.mx/index.php/librosuat/catalog/book/98
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Sumario:The work has an innovative and accessible content for the understanding of franchising as an option for entrepreneurs, through the characteristics and experiences of the operation of this important distribution system, internationally recognized as a good business option and in this case its application, opportunities and areas of opportunity in various Latin American countries.