transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19

transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19

The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is...

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Main Author: Villegas Garza, Anabel Sofía
Format: Online
Language:spa
Published: Universidad Autónoma de Tamaulipas 2021
Online Access:https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70
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id oai:ojs2.dycsvictoria.uat.edu.mx:article-70
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spelling oai:ojs2.dycsvictoria.uat.edu.mx:article-702022-07-14T17:02:44Z transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19 La transición imperativa del marketing del comercio físico al marketing del comercio online, implementando la experiencia de compra durante la pandemia del COVID-19 Villegas Garza, Anabel Sofía innovación marketing online experiencia de compra Mipymes COVID-19 innovation online marketing micro-enterprises SMEs Shopping experience The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is essential to have innovation in marketing and migrate from the physical environment to the virtual environment world, including the transfer of mission, values, and culture to generate online shopping experiences. En la presente investigación, se explora el estado actual de las micro y pequeñas empresas, también denominadas mipymes, frente a los estragos derivados de la pandemia ocasionada por el COVID-19. Mediante un estudio y análisis bibliográfico, se muestran los principales factores que han afectado a ese sector empresarial. Los resultados muestran que es necesario contar con: innovación en el marketing, pasando de lo tradicional a la actualidad virtual, es decir, la migración de la empresa física al mundo virtual y, que incluya la actualización de la misión, los valores y la cultura, con el fin de generar experiencias de compra online. Universidad Autónoma de Tamaulipas 2021-02-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70 10.29059/rdycsv.v2i2.70 REVISTA DYCS VICTORIA; Vol. 2 N.º 2 (july - december 2020): The new normal; 59-67 REVISTA DYCS VICTORIA; Vol. 2 N.º 2 (julio - diciembre 2020): La Nueva normalidad; 59-67 2683-1821 spa https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70/38 https://creativecommons.org/licenses/by-nc-sa/4.0
institution REVISTA DYCS VICTORIA
collection OJS
language spa
format Online
author Villegas Garza, Anabel Sofía
spellingShingle Villegas Garza, Anabel Sofía
transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
author_facet Villegas Garza, Anabel Sofía
author_sort Villegas Garza, Anabel Sofía
title transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
title_short transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
title_full transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
title_fullStr transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
title_full_unstemmed transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19
title_sort transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the covid-19
description The paper aims to help the micro, small and medium-sized enterprises with the ravages of the COVID-19 pandemic. This bibliographic paper, shows the current state of the micro, small and medium-sized enterprises and the main factors by which companies have been affected. The results expose that it is essential to have innovation in marketing and migrate from the physical environment to the virtual environment world, including the transfer of mission, values, and culture to generate online shopping experiences.
publisher Universidad Autónoma de Tamaulipas
publishDate 2021
url https://dycsvictoria.uat.edu.mx/index.php/dycsv/article/view/70
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AT villegasgarzaanabelsofia latransicionimperativadelmarketingdelcomerciofisicoalmarketingdelcomercioonlineimplementandolaexperienciadecompradurantelapandemiadelcovid19
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