You love it, i love it, too: a social network analysis approach to brand love
Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...
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| Main Authors: | , , |
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| Formato: | Online |
| Idioma: | spa |
| Publicado em: |
ACACIA A.C.
2018
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| Acesso em linha: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72 |
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