You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

Fuld beskrivelse

Saved in:

Bibliografiske detaljer
Main Authors:	Treviño, Teresa, Morton, Flor, Robles, Carolina
Format:	Online
Sprog:	spa
Udgivet:	ACACIA A.C. 2018
Online adgang:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
af: Treviño Benavides, Teresa, et al.
Udgivet: (2022)

Social networking in Mexico: a reflection
af: Azuela-Flores, José Ignacio
Udgivet: (2011)

Effects of brand value on consumer behavior in the mobile phone market
af: Gómez Sánchez, David, et al.
Udgivet: (2019)

Marketing actions that contribute to the brand positioning of private universities in Puebla
af: Guerra Peralta, Alfonso Oswaldo, et al.
Udgivet: (2024)

Influence of addiction to social networks on school failure in bachelor level students
af: Amador-Ortíz, Carlos Miguel
Udgivet: (2021)

Brief analysis of the national missing persons project. A regional approach (San Luis Potosi and Tamaulipas)
af: Osornio Saldívar, Luis Alberto, et al.
Udgivet: (2022)

I donate blood I give life
af: Gorordo-Delsol, Luis Antonio, et al.
Udgivet: (2007)

High school student’s perception of contents related to alcohol and marijuana consumption on social networks
af: Montero-Domínguez, Félix Ángel, et al.
Udgivet: (2018)

Essays on risk and social vulnerability at the mouth of the Pánuco River: Multidisciplinary approach
af: de la Cruz Rock, Luis Luis; Universidad Autónoma de Tamaulipas, et al.
Udgivet: (2019)

Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
af: Espinoza-Arellano, José de Jesús, et al.
Udgivet: (2019)

Establishing a Networking Interinstitutional Law Enforcement
af: Villarreal-Sotelo, Karla, et al.
Udgivet: (2010)

Retos para las spin-off académicas en México como resultado de la valorización económica de I+D+i de las universidades
af: María Teresa Maldonado-Sada, et al.
Udgivet: (2021)

The humanist approach the education of the future
af: Garza Puente, Diana Guadalupe
Udgivet: (2019)

Practical applications of Honeypots in the protection and monitoring of information networks
af: Hernández y López, Miguel José, et al.
Udgivet: (2007)

Reference evapotranspiration prediction using Artificial Neural Networks
af: Salazar-Moreno, Raquel, et al.
Udgivet: (2023)

Bioeconomy as an alternative for productive diversification and value addition in rural areas: an approach from the roles of social actors
af: Alcalá-Álvarez, María del Carmen, et al.
Udgivet: (2024)

Quality service schemes (QOS) for mobile cellphones communication networks
af: Méndez, Aldo, et al.
Udgivet: (2007)

Biotechnological exploitation of agricultural products I
af: Téllez Luis, Simón Josías, et al.
Udgivet: (2018)

Manual de prácticas, Anatomía I
af: uat, admin_libros
Udgivet: (2020)

El C4 I4 como un sistema organizacional y virtual de control social
af: Garduño-Valero, Guillermo Javier Rolando
Udgivet: (2018)

Challenges for the academic spin-offs in Mexico as a result of the economic valorization of RD & I from the universities
af: Maldonado-Sada, María Teresa, et al.
Udgivet: (2019)

Environmental DNA metabarcoding: an approach for biodiversity monitoring
af: Padilla-García, Cinthia Yedith, et al.
Udgivet: (2021)

Recruiting mechanisms used by sex trafficking networks in Nevada, United States
af: Andrade-Rubio, Karla Lorena, et al.
Udgivet: (2020)

Aprovechamiento Biotecnológico De Productos Agropecuarios I
af: SIMON JOSIAS TELLEZ LUIS, et al.
Udgivet: (2017)

Social representations and attitudes
af: Alemán Aguilar, Carolina Guadalupe, et al.
Udgivet: (2021)

Decentralization, municipality and social welfare: an analysis from the northeast of Mexico
af: Cogco Calderón, Adolfo Rogelio, et al.
Udgivet: (2018)

The Yeknemilis or good living, principle of communality for the construction of strategic networks in a cooperative
af: Díaz-García, Lucero, et al.
Udgivet: (2024)

The problem-solving approach in math education: Japan and Mexico
af: Martínez Hinojosa, Azalia Griselda, et al.
Udgivet: (2022)

Institutional pillars and entrepreneurial orientation in farmers in the state of Aguascalientes: the mediating role of collaboration networks
af: Parga-Montoya, Neftali, et al.
Udgivet: (2023)

The institutional gear as an element of systemic approach to innovation in Latin America
af: Borges-Quiñones, Marisol, et al.
Udgivet: (2018)

The economic effects of COVID-19 in Mexico. An input-output approach
af: Albornoz Mendoza, Lilian, et al.
Udgivet: (2022)

Ecosystem R + D + i: Development of technology-based companies
af: Carmina Caballero, Frida; Universidad Autónoma de Tamaulipas
Udgivet: (2019)

Enterprise technology in support for accounting information systems. An innovation and productivity approach
af: JOSE MELCHOR MEDINA QUINTERO, et al.
Udgivet: (2017)

The Conditional transfers in Latin America: An approach to cases in Mexico, Brazil and Spain
af: Martínez Martínez, Oscar Alfonso, et al.
Udgivet: (2019)

Application of Design Thinking in entrepreneurship. Design and improvement of food with a sustainable approach
af: Alcántara-Reyes, Pablo Roberto, et al.
Udgivet: (2024)

Use and usefulness of the information systems measurement. A quality approach at the Mexican Northeastern Region
af: JOSE MELCHOR MEDINA QUINTERO, et al.
Udgivet: (2020)

Profitability and competitiveness of mexican lemon in an endemic Huanglongbing environment under two technological approaches
af: Borja-Bravo, Mercedes, et al.
Udgivet: (2021)

Administración y praxis (tomo I) : un enfoque desde la industria maquilador
af: Sánchez Limón, Mónica Lorena ; Universidad Autónoma de Tamaulipas, et al.
Udgivet: (2023)

Spatial concentration of complaints of family violence in Ciudad Victoria: an approach through the detection of hot spots
af: Jurado-Flores, Víctor Daniel, et al.
Udgivet: (2022)

Análisis de la administración estratégica financiera de la empresas I shoes Inc.
Udgivet: (2017)

Cannot write session to /tmp/vufind_sessions/sess_5pi9i4pegkleuq953vluu6nah7