You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

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Bibliografiske detaljer
Main Authors:	Treviño, Teresa, Morton, Flor, Robles, Carolina
Format:	Online
Sprog:	spa
Udgivet:	ACACIA A.C. 2018
Online adgang:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
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