Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

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書誌詳細
主要な著者:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
フォーマット:	Online
言語:	spa
出版事項:	ACACIA A.C. 2019
オンライン･アクセス:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
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