Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	ACACIA A.C. 2019
Mynediad Ar-lein:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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