Effects of brand value on consumer behavior in the mobile phone market

The aim of this study is to evaluate the brand equity in the mobile telephony market of the Rioverde metropolitan area and its effects on the decision making process of consumer behavior. The concept of brand value was evaluated with the variables loyalty, quality, notoriety and image, the behavior...

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Opis bibliograficzny
Główni autorzy:	Gómez Sánchez, David, López Gama, Héctor, Martínez López, Eugenia Inés
Format:	Online
Język:	spa
Wydane:	ACACIA A.C. 2019
Dostęp online:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/171
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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