Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo

Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, b...

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Bibliografische gegevens
Hoofdauteurs: Montoya-Dávila, Alicia Eloína, Guerrero-Ortiz, Lorena, Rodríguez-Solís, Luz del Alba, Villanueva-Sierra, Julio Horacio, Manzano-Ortiz, Cecilia
Formaat: Online
Taal:eng
Gepubliceerd in: Universidad Autónoma de Tamaulipas 2011
Online toegang:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74
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