Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, b...
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| Main Authors: | , , , , |
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| Format: | Online |
| Language: | eng |
| Published: |
Universidad Autónoma de Tamaulipas
2011
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| Online Access: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74 |
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