Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo

Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo

Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, b...

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Autori principali:	Montoya-Dávila, Alicia Eloína, Guerrero-Ortiz, Lorena, Rodríguez-Solís, Luz del Alba, Villanueva-Sierra, Julio Horacio, Manzano-Ortiz, Cecilia
Natura:	Online
Lingua:	eng
Pubblicazione:	Universidad Autónoma de Tamaulipas 2011
Accesso online:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74
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