Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo

Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, b...

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Main Authors:	Montoya-Dávila, Alicia Eloína, Guerrero-Ortiz, Lorena, Rodríguez-Solís, Luz del Alba, Villanueva-Sierra, Julio Horacio, Manzano-Ortiz, Cecilia
Format:	Online
Language:	eng
Published:	Universidad Autónoma de Tamaulipas 2011
Online Access:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74
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spelling	oai:ojs.pkp.sfu.ca:article-742017-11-23T16:30:40Z Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo La televisión y las estrategias de programación para la venta de audiencias en México Montoya-Dávila, Alicia Eloína Guerrero-Ortiz, Lorena Rodríguez-Solís, Luz del Alba Villanueva-Sierra, Julio Horacio Manzano-Ortiz, Cecilia television strategies programming advertising audience. televisión estrategias programación publicidad audiencia. Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, by reaching millions of people via television through the segmentation of the market. In this way, television and trade marks form a binomial aproachl in order to capture consumers in a process in which the viewer is the least important, what is sought are the benefits of capturing the audience to make consumer and keep repeating the same stereotypes. The talk show hosted by Laura Bozzo on Televisa’s Channel 2 is the point of analysis for reflection. La investigación muestra cómo la televisión, y en particular la empresa Televisa, mediante la implementación de sus formatos y géneros televisivos segmenta a la audiencia, principalmente por sexo, edad y nivel socioeconómico, para proporcionar a sus anunciantes espacios estratégicos a fin de que estos se acerquen a un público objetivo, logrando así llegar a millones de personas por vía televisiva mediante dicha segmentación del mercado. De esta manera, televisión y marcas conforman un binomio comercial en su objetivo de capturar a los consumidores, en un proceso en el que el espectador es lo que menos importa, lo que se persigue son los beneficios de captar a la audiencia para hacerla consumidora y seguir repitiendo estereotipos. El talk show conducido por Laura Bozzo por el canal 2 de Televisa es el punto de análisis para la reflexión. Universidad Autónoma de Tamaulipas 2011-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74 CienciaUAT; Vol. 6 No. 1: July-September 2011; 08-13 CienciaUAT; Vol. 6 No. 1: Julio-Septiembre 2011; 08-13 2007-7858 2007-7521 eng https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74/62
institution	CIENCIA UAT
collection	OJS
language	eng
format	Online
author	Montoya-Dávila, Alicia Eloína Guerrero-Ortiz, Lorena Rodríguez-Solís, Luz del Alba Villanueva-Sierra, Julio Horacio Manzano-Ortiz, Cecilia
spellingShingle	Montoya-Dávila, Alicia Eloína Guerrero-Ortiz, Lorena Rodríguez-Solís, Luz del Alba Villanueva-Sierra, Julio Horacio Manzano-Ortiz, Cecilia Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
author_facet	Montoya-Dávila, Alicia Eloína Guerrero-Ortiz, Lorena Rodríguez-Solís, Luz del Alba Villanueva-Sierra, Julio Horacio Manzano-Ortiz, Cecilia
author_sort	Montoya-Dávila, Alicia Eloína
title	Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
title_short	Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
title_full	Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
title_fullStr	Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
title_full_unstemmed	Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo
title_sort	television and strategies for scheduling hearings for sale in mexico case study: talk show de laura bozzo
description	Research shows how television, and in particular the company Televisa, by the process of implementing its segmented television formats and genres to the audience, mainly by sex, age and socioeconomic status, to provide its advertisers strategic areas so that these approach their particular target, by reaching millions of people via television through the segmentation of the market. In this way, television and trade marks form a binomial aproachl in order to capture consumers in a process in which the viewer is the least important, what is sought are the benefits of capturing the audience to make consumer and keep repeating the same stereotypes. The talk show hosted by Laura Bozzo on Televisa’s Channel 2 is the point of analysis for reflection.
publisher	Universidad Autónoma de Tamaulipas
publishDate	2011
url	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/74
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Television and strategies for scheduling hearings for sale in Mexico Case study: talk show de Laura Bozzo

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