The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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書目詳細資料
Main Authors:	Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
格式:	Online
語言:	eng
出版:	Universidad Autónoma de Tamaulipas 2012
在線閱讀:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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