The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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Detaylı Bibliyografya
Asıl Yazarlar:	Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
Materyal Türü:	Online
Dil:	eng
Baskı/Yayın Bilgisi:	Universidad Autónoma de Tamaulipas 2012
Online Erişim:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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