The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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書誌詳細
主要な著者:	Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
フォーマット:	Online
言語:	eng
出版事項:	Universidad Autónoma de Tamaulipas 2012
オンライン･アクセス:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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