The ethnocentrism and perceived risk of mexican consumer

The ethnocentrism and perceived risk of mexican consumer

80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...

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Autori principali:	Jiménez-Torres, Nadia Huitzilin, Susano-García, José Luis, San Martín-Gutiérrez, Sonia
Natura:	Online
Lingua:	eng
Pubblicazione:	Universidad Autónoma de Tamaulipas 2012
Accesso online:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43
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