The ethnocentrism and perceived risk of mexican consumer
80 % of the world’s consumers live in emerging markets and transitional economies, despite which insufficient consumer research has been conducted into these markets, such as Mexico. In response to this, the purpose of this study is to contribute to understanding of Mexican consumers’ behavior, and...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | eng |
| Published: |
Universidad Autónoma de Tamaulipas
2012
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| Online Access: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/43 |
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