Marketing actions that contribute to the brand positioning of private universities in Puebla

Choosing a university degree in Mexico is an important decision, especially if, upon completing high school, you wish to enter a Higher Education Institution. Indeed, private universities have assumed the responsibility of being competitive by offering professional training that allows effective job...

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Autori principali:	Guerra Peralta, Alfonso Oswaldo, Müller Pérez, Jessica
Natura:	Online
Lingua:	spa
Pubblicazione:	ACACIA A.C. 2024
Accesso online:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/392
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