Digitization of MSMEs: case study Guanajuato-Jalisco

The digitalization of companies, mainly large ones, was inexorable, although with the health contingency that was faced worldwide, it forced micro, small and medium-sized companies (MiPyMEs) to undergo their digital transformation, where not only investment or infrastructure to be able to remain in...

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Main Authors:	Tiburcio-Sánchez, María de Lourdes, Lozano-Montero, Eva, Godínez-López , Roberto
Format:	Online
Language:	spa
Published:	ACACIA A.C. 2023
Online Access:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/322
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spelling	oai:ojs.pkp.sfu.ca:article-3222023-02-25T01:50:00Z Digitization of MSMEs: case study Guanajuato-Jalisco La Digitalización de las MiPyMEs : caso de estudio Guanajuato-Jalisco Tiburcio-Sánchez, María de Lourdes Lozano-Montero, Eva Godínez-López , Roberto MiPyMEs alfabetización digital investigación-acción economía digital Micro-SMEs digital literacy digital economy action-research The digitalization of companies, mainly large ones, was inexorable, although with the health contingency that was faced worldwide, it forced micro, small and medium-sized companies (MiPyMEs) to undergo their digital transformation, where not only investment or infrastructure to be able to remain in the market, an organizational and cultural transformation was necessary, so through a case study with a qualitative approach defined as J. Creswell, it is studied how two micro-enterprises start the implementation of transformation digital. The results indicate that the PESTEL analysis supports the identification of threats and opportunities in the environment, MSMEs observed an increase in sales and the tools that were mainly used in the digitalization process were digital commerce and digital marketing, in addition to material for the registration of trademarks found in the Mexican Institute of Industrial Property (IMPI). It was of great importance to raise awareness among those responsible for MSMEs regarding the importance of recognizing what the business model was, identifying the profile of their clients to establish more suitable contacts. The methodology used is a roadmap for digitization, until reaching the intensive use of Information Technology. La digitalización de las empresas, principalmente de las grandes, era inexorable, aunque con la contingencia sanitaria que se enfrentó a nivel mundial, obligó a las micro, pequeñas y medianas empresas (MiPyMEs) a su transformación digital, en donde no solamente se requería de inversión o de infraestructura para poder permanecer en el mercado, era necesaria una transformación organizacional y de cultura, por lo que a través de un estudio de caso con un enfoque cualitativo definido como  J. Creswell, se estudia cómo dos microempresas inician la implementación de transformación digital. Los resultados indican que el análisis PESTEL apoya en la identificación de amenazas y oportunidades en el entorno, las MiPyMEs observaron un incremento de ventas y las herramientas que principalmente se utilizaron en el proceso de la digitalización fueron el comercio digital y el marketing digital, además de material para el registro de las marcas que se encuentra en el Instituto Mexicano de la propiedad industrial (IMPI).Fue de gran relevancia concientizar a los responsables de las MiPyMEs respecto a la importancia de reconocer cuál era el modelo de negocio, identificando el perfil de sus clientes para establecer contactos más adecuados. La metodología utilizada es una hoja de ruta para la digitalización, hasta llegar al uso intensivo de las Tecnologías de la información. ACACIA A.C. 2023-02-25 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/322 10.46443/catyp.v19i1.322 Ciencias Administrativas. Teoría y Praxis; Vol. 19 No. 1 (2023): ENERO - JUNIO; 90 - 100 Ciencias Administrativas. Teoría y Praxis; Vol. 19 Núm. 1 (2023): ENERO - JUNIO; 90 - 100 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/322/377 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/322/378 http://creativecommons.org/licenses/by-nc-nd/4.0
institution	CIENCIAS ADMINISTRATIVAS
collection	OJS
language	spa
format	Online
author	Tiburcio-Sánchez, María de Lourdes Lozano-Montero, Eva Godínez-López , Roberto
spellingShingle	Tiburcio-Sánchez, María de Lourdes Lozano-Montero, Eva Godínez-López , Roberto Digitization of MSMEs: case study Guanajuato-Jalisco
author_facet	Tiburcio-Sánchez, María de Lourdes Lozano-Montero, Eva Godínez-López , Roberto
author_sort	Tiburcio-Sánchez, María de Lourdes
title	Digitization of MSMEs: case study Guanajuato-Jalisco
title_short	Digitization of MSMEs: case study Guanajuato-Jalisco
title_full	Digitization of MSMEs: case study Guanajuato-Jalisco
title_fullStr	Digitization of MSMEs: case study Guanajuato-Jalisco
title_full_unstemmed	Digitization of MSMEs: case study Guanajuato-Jalisco
title_sort	digitization of msmes: case study guanajuato-jalisco
description	The digitalization of companies, mainly large ones, was inexorable, although with the health contingency that was faced worldwide, it forced micro, small and medium-sized companies (MiPyMEs) to undergo their digital transformation, where not only investment or infrastructure to be able to remain in the market, an organizational and cultural transformation was necessary, so through a case study with a qualitative approach defined as J. Creswell, it is studied how two micro-enterprises start the implementation of transformation digital. The results indicate that the PESTEL analysis supports the identification of threats and opportunities in the environment, MSMEs observed an increase in sales and the tools that were mainly used in the digitalization process were digital commerce and digital marketing, in addition to material for the registration of trademarks found in the Mexican Institute of Industrial Property (IMPI). It was of great importance to raise awareness among those responsible for MSMEs regarding the importance of recognizing what the business model was, identifying the profile of their clients to establish more suitable contacts. The methodology used is a roadmap for digitization, until reaching the intensive use of Information Technology.
publisher	ACACIA A.C.
publishDate	2023
url	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/322
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Digitization of MSMEs: case study Guanajuato-Jalisco

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