Propensión de clientes en mercados populares para el comercio digital

Electronic commerce has been proposed as an alternative to traditional face-to-face commerce, especially in view of the Covid 19 pandemic. This report presents the results of a study carried out in popular markets in the city of Celaya (Mexico). A survey was carried out on 250 customers of tradition...

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Detalhes bibliográficos
Main Authors: Ferrer-Guerra, Julián, López-Medrano, Juan Carlos, Guerrero-Barrón, Alejandro
Formato: Online
Idioma:spa
Publicado em: ACACIA A.C. 2023
Acesso em linha:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/321
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