Internal Marketing to face the "new normal" workplace challenges: Organizational Agility as a booster

The purpose of this research is to identify the new challenges and opportunities that companies had faced due to the radical transformation of work schemes during the COVID-19 contingency. During this environment of uncertainty and change, we look for an understanding of how organizational agility h...

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Bibliographic Details
Main Authors: Ortiz Alvarado, Nancy Berenice, Guerra Leal, Eva María
Format: Online
Language:spa
Published: ACACIA A.C. 2022
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/314
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