Gestures and postures as influencers in the conversion funnel

Fashion clothing brands targeting young people have chosen to show models in postures that challenge the natural position of the body in their advertising. Prevalence of this communication strategy across different internationally known brands implies the existence of a positive impact on consumer b...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Saucedo-Soto, Juana Maria, Ruiz-Vigil, Ana Lucia, Amezcua-Núñez, Juan Bernardo
Fformat: Online
Iaith:spa
Cyhoeddwyd: ACACIA A.C. 2022
Mynediad Ar-lein:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/307
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