Gestures and postures as influencers in the conversion funnel

Fashion clothing brands targeting young people have chosen to show models in postures that challenge the natural position of the body in their advertising. Prevalence of this communication strategy across different internationally known brands implies the existence of a positive impact on consumer b...

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Detaylı Bibliyografya
Asıl Yazarlar: Saucedo-Soto, Juana Maria, Ruiz-Vigil, Ana Lucia, Amezcua-Núñez, Juan Bernardo
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: ACACIA A.C. 2022
Online Erişim:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/307
Etiketler: Etiketle
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