Gestures and postures as influencers in the conversion funnel

Gestures and postures as influencers in the conversion funnel

Fashion clothing brands targeting young people have chosen to show models in postures that challenge the natural position of the body in their advertising. Prevalence of this communication strategy across different internationally known brands implies the existence of a positive impact on consumer b...

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Библиографические подробности
Главные авторы:	Saucedo-Soto, Juana Maria, Ruiz-Vigil, Ana Lucia, Amezcua-Núñez, Juan Bernardo
Формат:	Online
Язык:	spa
Опубликовано:	ACACIA A.C. 2022
Online-ссылка:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/307
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