Gestures and postures as influencers in the conversion funnel

Gestures and postures as influencers in the conversion funnel

Fashion clothing brands targeting young people have chosen to show models in postures that challenge the natural position of the body in their advertising. Prevalence of this communication strategy across different internationally known brands implies the existence of a positive impact on consumer b...

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Bibliografski detalji
Glavni autori:	Saucedo-Soto, Juana Maria, Ruiz-Vigil, Ana Lucia, Amezcua-Núñez, Juan Bernardo
Format:	Online
Jezik:	spa
Izdano:	ACACIA A.C. 2022
Online pristup:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/307
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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