Gestures and postures as influencers in the conversion funnel
Fashion clothing brands targeting young people have chosen to show models in postures that challenge the natural position of the body in their advertising. Prevalence of this communication strategy across different internationally known brands implies the existence of a positive impact on consumer b...
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| Auteurs principaux: | , , |
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| Format: | Online |
| Langue: | spa |
| Publié: |
ACACIA A.C.
2022
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| Accès en ligne: | https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/307 |
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