Development of a scale of intention to use mobile commerce and its validation through confirmatory composite analysis
Behavioral intention has been studied from the theory of reasoned action to predict the behavior of individuals. The objective of this research was to develop and validate a scale to measure the intention to use m-commerce, based on the variables of unified theory of acceptance and use of technology...
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| Hlavní autoři: | , |
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| Médium: | Online |
| Jazyk: | spa |
| Vydáno: |
Universidad Autónoma de Tamaulipas
2023
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| On-line přístup: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1788 |
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| Shrnutí: | Behavioral intention has been studied from the theory of reasoned action to predict the behavior of individuals. The objective of this research was to develop and validate a scale to measure the intention to use m-commerce, based on the variables of unified theory of acceptance and use of technology as drivers, and the variables of perceived risk and tradition as inhibitors. The instrument was applied on-line to 211 consumers in the state of Baja California, Mexico. Confirmatory composite analysis was used to verify the reliability of the instrument, as well as convergent, discriminant, nomological and predictive validity. A valid and reliable instrument was obtained to measure the influence of the following variables: performance expectancy, social influence, hedonic motivation, perceived risk, facilitating conditions and tradition on the intention to use m-commerce. The developed scale meets the criteria required for a reflective measurement model. |
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