Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19
Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...
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| 主要な著者: | , , |
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| フォーマット: | Online |
| 言語: | spa |
| 出版事項: |
Universidad Autónoma de Tamaulipas
2022
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| オンライン･アクセス: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603 |
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