Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Herrera-Rodríguez, Mauricio, Gutiérrez-Ortiz, Manuel Eduardo, Torres-Fernández, Cristóbal
स्वरूप: Online
भाषा:spa
प्रकाशित: Universidad Autónoma de Tamaulipas 2022
ऑनलाइन पहुंच:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!