Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Impact of conventional and digital advertising on the resilience of MSMEs in southern Tamaulipas during COVID-19

Advertising is a part of marketing that has proved over decades, and perhaps centuries, to be effective for business productivity. The COVID-19 pandemic in Mexico, which paused large numbers of economic activities from April 2020 to at least May 2021, has left diverse commercial and business disrupt...

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Bibliografiske detaljer
Main Authors:	Herrera-Rodríguez, Mauricio, Gutiérrez-Ortiz, Manuel Eduardo, Torres-Fernández, Cristóbal
Format:	Online
Sprog:	spa
Udgivet:	Universidad Autónoma de Tamaulipas 2022
Online adgang:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1603
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