The relationship between service quality, customer satisfaction, and customer loyalty: A case study of a trading company in Mexico
Service quality is considered an alternative for companies to obtain a competitive and sustainable advantage in a globalized economic environment. Small and medium-sized enterprises must offer a higher quality of service than large companies, and thus obtain customer preference. The objective of thi...
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| Hoofdauteurs: | , , , |
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| Formaat: | Online |
| Taal: | spa |
| Gepubliceerd in: |
Universidad Autónoma de Tamaulipas
2021
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| Online toegang: | https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1369 |
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