Corporate social responsibility and consumption trends of working university millennial students

Corporate social responsibility and consumption trends of working university millennial students

 Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Huvudupphovsmän: Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Materialtyp: Online
Språk:spa
Publicerad: Universidad Autónoma de Tamaulipas 2019
Länkar:https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!

Liknande verk

Liknande verk