Corporate social responsibility and consumption trends of working university millennial students

Corporate social responsibility and consumption trends of working university millennial students

Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

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Главные авторы:	Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Формат:	Online
Язык:	spa
Опубликовано:	Universidad Autónoma de Tamaulipas 2019
Online-ссылка:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
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