Corporate social responsibility and consumption trends of working university millennial students

Corporate social responsibility and consumption trends of working university millennial students

Perceived corporate social responsibility (CSR) has been confirmed as a significant predictor of purchase behavior. Nevertheless, there are intervening variables such as “the good feelings” that involve characteristics of enjoyment, satisfaction and perceived benefit, whose effects can reinforce su...

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Bibliografiske detaljer
Main Authors:	Rangel-Lyne, Lucirene, Ochoa-Hernández, Magda Lizet, Azuela-Flores, José Ignacio, Hernández-Angel, Francisca
Format:	Online
Sprog:	spa
Udgivet:	Universidad Autónoma de Tamaulipas 2019
Online adgang:	https://revistaciencia.uat.edu.mx/index.php/CienciaUAT/article/view/1023
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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