You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

Полное описание

Сохранить в:

Библиографические подробности
Главные авторы:	Treviño, Teresa, Morton, Flor, Robles, Carolina
Формат:	Online
Язык:	spa
Опубликовано:	ACACIA A.C. 2018
Online-ссылка:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Схожие документы

Social networking in Mexico: a reflection
по: Azuela-Flores, José Ignacio
Опубликовано: (2011)

Effects of brand value on consumer behavior in the mobile phone market
по: Gómez Sánchez, David, et al.
Опубликовано: (2019)

Analysis of strategic financial management of I shoes company
по: Zorrilla-del Castillo, Ana Luz
Опубликовано: (2009)

Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
по: Espinoza-Arellano, José de Jesús, et al.
Опубликовано: (2019)

Establishing a Networking Interinstitutional Law Enforcement
по: Villarreal-Sotelo, Karla, et al.
Опубликовано: (2010)

Essays on risk and social vulnerability at the mouth of the Pánuco River: Multidisciplinary approach
по: de la Cruz Rock, Luis Luis; Universidad Autónoma de Tamaulipas, et al.
Опубликовано: (2019)

High school student’s perception of contents related to alcohol and marijuana consumption on social networks
по: Montero-Domínguez, Félix Ángel, et al.
Опубликовано: (2018)

The humanist approach the education of the future
по: Garza Puente, Diana Guadalupe
Опубликовано: (2019)

Wireless network security. Through Wep algorithm?
по: Mata Villalpando-Becerra, Isaac
Опубликовано: (2008)

I donate blood I give life
по: Gorordo-Delsol, Luis Antonio, et al.
Опубликовано: (2007)

Practical applications of Honeypots in the protection and monitoring of information networks
по: Hernández y López, Miguel José, et al.
Опубликовано: (2007)

Quality service schemes (QOS) for mobile cellphones communication networks
по: Méndez, Aldo, et al.
Опубликовано: (2007)

Challenges for the academic spin-offs in Mexico as a result of the economic valorization of RD & I from the universities
по: Maldonado-Sada, María Teresa, et al.
Опубликовано: (2019)

Retos para las spin-off académicas en México como resultado de la valorización económica de I+D+i de las universidades
по: María Teresa Maldonado-Sada, et al.
Опубликовано: (2021)

Recruiting mechanisms used by sex trafficking networks in Nevada, United States
по: Andrade-Rubio, Karla Lorena, et al.
Опубликовано: (2020)

The institutional gear as an element of systemic approach to innovation in Latin America
по: Borges-Quiñones, Marisol, et al.
Опубликовано: (2018)

Approach to the study of the types of school violence perceived by university students
по: Gutiérrez Ángel, Nieves
Опубликовано: (2019)

Use and usefulness of the information systems measurement. A quality approach at the Mexican Northeastern Region
по: JOSE MELCHOR MEDINA QUINTERO, et al.
Опубликовано: (2020)

Enterprise technology in support for accounting information systems. An innovation and productivity approach
по: JOSE MELCHOR MEDINA QUINTERO, et al.
Опубликовано: (2017)

The Conditional transfers in Latin America: An approach to cases in Mexico, Brazil and Spain
по: Martínez Martínez, Oscar Alfonso, et al.
Опубликовано: (2019)

Biotechnological exploitation of agricultural products I
по: Téllez Luis, Simón Josías, et al.
Опубликовано: (2018)

Manual de prácticas, Anatomía I
по: uat, admin_libros
Опубликовано: (2020)

El C4 I4 como un sistema organizacional y virtual de control social
по: Garduño-Valero, Guillermo Javier Rolando
Опубликовано: (2018)

Decentralization, municipality and social welfare: an analysis from the northeast of Mexico
по: Cogco Calderón, Adolfo Rogelio, et al.
Опубликовано: (2018)

Wildfires at la primavera forest, Jalisco, Mexico: an approach to possible causes and consequences
по: Ibarra-Montoya, José Luis, et al.
Опубликовано: (2014)

Social representations and attitudes
по: Alemán Aguilar, Carolina Guadalupe, et al.
Опубликовано: (2021)

Aprovechamiento Biotecnológico De Productos Agropecuarios I
по: SIMON JOSIAS TELLEZ LUIS, et al.
Опубликовано: (2017)

Ecosystem R + D + i: Development of technology-based companies
по: Carmina Caballero, Frida; Universidad Autónoma de Tamaulipas
Опубликовано: (2019)

Business incubators in México: a descriptive analysis
по: Mayer-Granados, Elizabeth Lizeth, et al.
Опубликовано: (2011)

Demographic analysis of Tamaulipas
по: Izacara Palacios, Simón Pedro
Опубликовано: (2018)

Análisis de la administración estratégica financiera de la empresas I shoes Inc.
Опубликовано: (2017)

Analysis of Student Hearings Towards a Proposal in radio programming
по: Rodríguez-Solís, Luz del Alba, et al.
Опубликовано: (2010)

Analysis and discussion of educational policy
по: Hernández Coló, María del Rosario
Опубликовано: (2018)

Análisis Del Clima Laboral En La Empresa Delphi I De Cd. Victoria, Tam.
по: ALDO MARTIN NAVARRO SANCHEZ
Опубликовано: (2017)

Parasitic wasps of pests and other insects. Cryptini de Mexico (Hymenoptera: Ichneumonidae: Cryptinae). Part I.
по: Ruiz Cancino, Enrique; Universidad Autónoma de Tamaulipas, et al.
Опубликовано: (2019)

Drainage wastewater analysis in Matamoros, Tamaulipas
по: Vargas-Ramos, Catalina, et al.
Опубликовано: (2008)

Estilos De Liderazgo De Mandos Medios En Las Empresas Manufactureras Victorenses: Caso Alpha I
по: DANIELA MAGDALENA LUCIO GOMEZ
Опубликовано: (2017)

Avispas Parasíticas De Plagas Y Otros Insectos Cryptini De México (Hymenoptera: Ichneumonidae: Cryptinae) Parte I
по: Enrique Ruiz_Cancino
Опубликовано: (2017)

Analysis of household electricity consumption in Tampico, Tamaulipas
по: Morales-Ramírez, Dionicio, et al.
Опубликовано: (2014)

Bibliometric analysis of intellectual capital and organizational performance
по: Flores-Flores, Adán Jacinto, et al.
Опубликовано: (2021)