You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Treviño, Teresa, Morton, Flor, Robles, Carolina
स्वरूप:	Online
भाषा:	spa
प्रकाशित:	ACACIA A.C. 2018
ऑनलाइन पहुंच:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

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