You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Treviño, Teresa, Morton, Flor, Robles, Carolina
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	ACACIA A.C. 2018
Mynediad Ar-lein:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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