You love it, i love it, too: a social network analysis approach to brand love

Lo amas, yo también lo amo: las redes sociales como enfoque en el análisis del amor hacia las marcas Abstract Brand love is a person’s emotional attachment to a brand. We propose that brand love cannot be separated from the social context in which it exists. This paper’s objective is to analyze how...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Treviño, Teresa, Morton, Flor, Robles, Carolina
Fformat:	Online
Iaith:	spa
Cyhoeddwyd:	ACACIA A.C. 2018
Mynediad Ar-lein:	https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

Exploring Consumer’s Expectations and Perceptions of Brands During the Coronavirus Contingency
gan: Treviño Benavides, Teresa, et al.
Cyhoeddwyd: (2022)

Social networking in Mexico: a reflection
gan: Azuela-Flores, José Ignacio
Cyhoeddwyd: (2011)

Effects of brand value on consumer behavior in the mobile phone market
gan: Gómez Sánchez, David, et al.
Cyhoeddwyd: (2019)

Marketing actions that contribute to the brand positioning of private universities in Puebla
gan: Guerra Peralta, Alfonso Oswaldo, et al.
Cyhoeddwyd: (2024)

Influence of addiction to social networks on school failure in bachelor level students
gan: Amador-Ortíz, Carlos Miguel
Cyhoeddwyd: (2021)

Brief analysis of the national missing persons project. A regional approach (San Luis Potosi and Tamaulipas)
gan: Osornio Saldívar, Luis Alberto, et al.
Cyhoeddwyd: (2022)

I donate blood I give life
gan: Gorordo-Delsol, Luis Antonio, et al.
Cyhoeddwyd: (2007)

High school student’s perception of contents related to alcohol and marijuana consumption on social networks
gan: Montero-Domínguez, Félix Ángel, et al.
Cyhoeddwyd: (2018)

Essays on risk and social vulnerability at the mouth of the Pánuco River: Multidisciplinary approach
gan: de la Cruz Rock, Luis Luis; Universidad Autónoma de Tamaulipas, et al.
Cyhoeddwyd: (2019)

Analysis of financing, marketing and profitability of melon with a “sowing by stages” approach in the Comarca Lagunera region of Coahuila state, Mexico
gan: Espinoza-Arellano, José de Jesús, et al.
Cyhoeddwyd: (2019)

Establishing a Networking Interinstitutional Law Enforcement
gan: Villarreal-Sotelo, Karla, et al.
Cyhoeddwyd: (2010)

Retos para las spin-off académicas en México como resultado de la valorización económica de I+D+i de las universidades
gan: María Teresa Maldonado-Sada, et al.
Cyhoeddwyd: (2021)

The humanist approach the education of the future
gan: Garza Puente, Diana Guadalupe
Cyhoeddwyd: (2019)

Practical applications of Honeypots in the protection and monitoring of information networks
gan: Hernández y López, Miguel José, et al.
Cyhoeddwyd: (2007)

Reference evapotranspiration prediction using Artificial Neural Networks
gan: Salazar-Moreno, Raquel, et al.
Cyhoeddwyd: (2023)

Bioeconomy as an alternative for productive diversification and value addition in rural areas: an approach from the roles of social actors
gan: Alcalá-Álvarez, María del Carmen, et al.
Cyhoeddwyd: (2024)

Quality service schemes (QOS) for mobile cellphones communication networks
gan: Méndez, Aldo, et al.
Cyhoeddwyd: (2007)

Biotechnological exploitation of agricultural products I
gan: Téllez Luis, Simón Josías, et al.
Cyhoeddwyd: (2018)

Manual de prácticas, Anatomía I
gan: uat, admin_libros
Cyhoeddwyd: (2020)

El C4 I4 como un sistema organizacional y virtual de control social
gan: Garduño-Valero, Guillermo Javier Rolando
Cyhoeddwyd: (2018)

Challenges for the academic spin-offs in Mexico as a result of the economic valorization of RD & I from the universities
gan: Maldonado-Sada, María Teresa, et al.
Cyhoeddwyd: (2019)

Environmental DNA metabarcoding: an approach for biodiversity monitoring
gan: Padilla-García, Cinthia Yedith, et al.
Cyhoeddwyd: (2021)

Recruiting mechanisms used by sex trafficking networks in Nevada, United States
gan: Andrade-Rubio, Karla Lorena, et al.
Cyhoeddwyd: (2020)

Aprovechamiento Biotecnológico De Productos Agropecuarios I
gan: SIMON JOSIAS TELLEZ LUIS, et al.
Cyhoeddwyd: (2017)

Social representations and attitudes
gan: Alemán Aguilar, Carolina Guadalupe, et al.
Cyhoeddwyd: (2021)

Decentralization, municipality and social welfare: an analysis from the northeast of Mexico
gan: Cogco Calderón, Adolfo Rogelio, et al.
Cyhoeddwyd: (2018)

The Yeknemilis or good living, principle of communality for the construction of strategic networks in a cooperative
gan: Díaz-García, Lucero, et al.
Cyhoeddwyd: (2024)

The problem-solving approach in math education: Japan and Mexico
gan: Martínez Hinojosa, Azalia Griselda, et al.
Cyhoeddwyd: (2022)

Institutional pillars and entrepreneurial orientation in farmers in the state of Aguascalientes: the mediating role of collaboration networks
gan: Parga-Montoya, Neftali, et al.
Cyhoeddwyd: (2023)

The institutional gear as an element of systemic approach to innovation in Latin America
gan: Borges-Quiñones, Marisol, et al.
Cyhoeddwyd: (2018)

The economic effects of COVID-19 in Mexico. An input-output approach
gan: Albornoz Mendoza, Lilian, et al.
Cyhoeddwyd: (2022)

Ecosystem R + D + i: Development of technology-based companies
gan: Carmina Caballero, Frida; Universidad Autónoma de Tamaulipas
Cyhoeddwyd: (2019)

Enterprise technology in support for accounting information systems. An innovation and productivity approach
gan: JOSE MELCHOR MEDINA QUINTERO, et al.
Cyhoeddwyd: (2017)

The Conditional transfers in Latin America: An approach to cases in Mexico, Brazil and Spain
gan: Martínez Martínez, Oscar Alfonso, et al.
Cyhoeddwyd: (2019)

Application of Design Thinking in entrepreneurship. Design and improvement of food with a sustainable approach
gan: Alcántara-Reyes, Pablo Roberto, et al.
Cyhoeddwyd: (2024)

Use and usefulness of the information systems measurement. A quality approach at the Mexican Northeastern Region
gan: JOSE MELCHOR MEDINA QUINTERO, et al.
Cyhoeddwyd: (2020)

Profitability and competitiveness of mexican lemon in an endemic Huanglongbing environment under two technological approaches
gan: Borja-Bravo, Mercedes, et al.
Cyhoeddwyd: (2021)

Administración y praxis (tomo I) : un enfoque desde la industria maquilador
gan: Sánchez Limón, Mónica Lorena ; Universidad Autónoma de Tamaulipas, et al.
Cyhoeddwyd: (2023)

Spatial concentration of complaints of family violence in Ciudad Victoria: an approach through the detection of hot spots
gan: Jurado-Flores, Víctor Daniel, et al.
Cyhoeddwyd: (2022)

Análisis de la administración estratégica financiera de la empresas I shoes Inc.
Cyhoeddwyd: (2017)

Cannot write session to /tmp/vufind_sessions/sess_21p3avemvs4no0l9li3r2rjrfk