Analysis of the National Franchise Program in Mexico: 2006-2012

Analysis of the National Franchise Program in Mexico: 2006-2012

The objective of this research was to determine the efficiency and effectiveness of the results of the Mexican Business Development Program regarding the support of franchising SMEs, regarding the creation of new companies, their survival, as well as job creation for this sector, in order to establi...

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Main Authors: Cortes-Castillo, María del Rosario, Saavedra García, María Luisa
Format: Online
Language:spa
Published: ACACIA A.C. 2021
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/271
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spelling oai:ojs2.cienciasadmvastyp.uat.edu.mx:article-2712021-09-27T19:59:35Z Analysis of the National Franchise Program in Mexico: 2006-2012 Análisis del Programa Nacional de Franquicias en México: 2006-2012 Cortes-Castillo, María del Rosario Saavedra García, María Luisa The objective of this research was to determine the efficiency and effectiveness of the results of the Mexican Business Development Program regarding the support of franchising SMEs, regarding the creation of new companies, their survival, as well as job creation for this sector, in order to establish whether the stated objectives were achieved. A documentary investigation was carried out and data from 8,117 SMEs franchisors in the trade and services sector were analyzed, for the period 2006 to 2012. Among the main findings, the ineffectiveness in achieving objectives with respect to that established in the program was verified, giving as result of only 1% in the opening of franchised points of sale (micro business), as well as 40% in the development of new SME franchisors, with an incipient generation of jobs (1%) as well as, cost inefficiency by supported company and by job creation in addition to opacity, lack of transparency and strong inconsistencies in the data, resulting in areas of opportunity in the implementation and design of the model, given the existence of SME franchisors that, even though they were accredited, failed during the application of this program. El objetivo de esta investigación consistió determinar la eficiencia y eficacia de los resultados del Programa de Fomento Empresarial mexicano referente al apoyo de las Mipymes franquiciantes, en cuanto a la creación de nuevas empresas, la supervivencia de las mismas, así como en la generación de empleos para este sector, con el fin de establecer si se alcanzaron los objetivos planteados. Se realizó una investigación documental y se analizaron datos de 8,117 Mipymes franquiciantes del sector comercio y servicios, por el período 2006 a 2012. Entre los principales hallazgos se comprobó la ineficacia en el logro de objetivos con respecto a lo establecido en el programa, dando como resultado de sólo el 1% en la apertura de puntos de venta (micro negocios) franquiciados, así como el 40% en el desarrollo de nuevas Mipymes franquiciantes, con una generación incipiente de empleos (1%) así como, ineficiencia en cuanto al costo por empresa apoyada y por generación de empleos además de opacidad, falta de transparencia y fuerte inconsistencias en los datos, trayendo como consecuencia áreas de oportunidad en la implementación y diseño del modelo, ante la existencia de Mipymes franquiciantes que aun estando acreditadas fracasaron durante la aplicación de este programa. ACACIA A.C. 2021-09-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/271 10.46443/catyp.v17i1.271 Ciencias Administrativas. Teoría y Praxis; Vol 17 No 1 (2021): ENERO - JUNIO; 28 - 54 Ciencias Administrativas. Teoría y Praxis; Vol. 17 Núm. 1 (2021): ENERO - JUNIO; 28 - 54 2683-1465 2683-1457 spa https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/271/303 https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/271/304
institution CIENCIAS ADMINISTRATIVAS
collection OJS
language spa
format Online
author Cortes-Castillo, María del Rosario
Saavedra García, María Luisa
spellingShingle Cortes-Castillo, María del Rosario
Saavedra García, María Luisa
Analysis of the National Franchise Program in Mexico: 2006-2012
author_facet Cortes-Castillo, María del Rosario
Saavedra García, María Luisa
author_sort Cortes-Castillo, María del Rosario
title Analysis of the National Franchise Program in Mexico: 2006-2012
title_short Analysis of the National Franchise Program in Mexico: 2006-2012
title_full Analysis of the National Franchise Program in Mexico: 2006-2012
title_fullStr Analysis of the National Franchise Program in Mexico: 2006-2012
title_full_unstemmed Analysis of the National Franchise Program in Mexico: 2006-2012
title_sort analysis of the national franchise program in mexico: 2006-2012
description The objective of this research was to determine the efficiency and effectiveness of the results of the Mexican Business Development Program regarding the support of franchising SMEs, regarding the creation of new companies, their survival, as well as job creation for this sector, in order to establish whether the stated objectives were achieved. A documentary investigation was carried out and data from 8,117 SMEs franchisors in the trade and services sector were analyzed, for the period 2006 to 2012. Among the main findings, the ineffectiveness in achieving objectives with respect to that established in the program was verified, giving as result of only 1% in the opening of franchised points of sale (micro business), as well as 40% in the development of new SME franchisors, with an incipient generation of jobs (1%) as well as, cost inefficiency by supported company and by job creation in addition to opacity, lack of transparency and strong inconsistencies in the data, resulting in areas of opportunity in the implementation and design of the model, given the existence of SME franchisors that, even though they were accredited, failed during the application of this program.
publisher ACACIA A.C.
publishDate 2021
url https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/271
work_keys_str_mv AT cortescastillomariadelrosario analysisofthenationalfranchiseprograminmexico20062012
AT saavedragarciamarialuisa analysisofthenationalfranchiseprograminmexico20062012
AT cortescastillomariadelrosario analisisdelprogramanacionaldefranquiciasenmexico20062012
AT saavedragarciamarialuisa analisisdelprogramanacionaldefranquiciasenmexico20062012
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